Xbox 360TM forays into Education segment in partnership with Educomp
Educomp makes India’s first initiative to enable interactive learning on the console
of XBOX 360
In a pioneering move which is the first of its kind in India, Microsoft® Entertainment
and Devices Division, India has entered into a partnership with Educomp Solutions
to encourage interactive learning amongst students on the Xbox 360 platform. The
unique initiative aims at leveraging the popularity of Xbox gaming consoles amongst
students to facilitate academic proficiency. The Xbox 360 makes ‘Edutainment’ a
reality for the first time in India, by enabling multimedia curriculum based content
designed to help students learn in a smart way.
Students can jab on Educomp’s Xbox product for learning. This is one Xbox console
edition that parents will be happy to see their kids addicted to. Good for parents
and a salvation from rote learning for a vast majority of students. Research shows
that people learn best with a multi-sensory approach. Educomp’s e-learning package
for Xbox may well be just that DNA for success. The learning package will include
multimedia modules mapped to topics that students need to cover for their day to
day studies.
Describing the initiative as a step towards making the Xbox 360 more appealing to
both parents and students, Mohit Anand, Country Manager, Entertainment and Devices
Division, Microsoft (India) said, "The association with Educomp is to bring to life
the fact that interactive entertainment can be leveraged for educational purposes.
The Xbox 360 is an interactive entertainment device for the whole family with which
one can enjoy both music and movies. The Xbox 360 is the first, next generation
console, to launch in India. Since its launch in September 2006, it took gaming
to new levels in India. It is our commitment to the Indian market to constantly
bring the best advantages of the Xbox 360 to our consumers - maximizing the potential
of the product. We re-iterate our commitment to this market through the Educomp
initiative. For the first time in India; the Xbox 360 will be leveraged as an educational
tool to facilitate learning amongst students. We are confident that the interactivity,
visual appeal and graphics of credible educational content (based on the CBSE, ICSE
curriculum), to be provided on the Xbox 360 console, will enable kids to enjoy learning
as never before."